On Wednesday, EA Sports announced that not only will Jackson return to Madden 22 coins the sport as he hasn't played after Madden NFL 15 however, he'll also receive the honor of being an official Madden cover athlete. In the next 35 years, nearly 35 years since his NFL career began at the age of 1987 Jackson has been selected to be on the digital cover for Madden NFL 22. From Friday, players will be in a position to play alongside him on the internet. EA Sports also teamed up with Nike to re-create the company's iconic Bo Knows ad campaign by including a digitally rendered rendition of his most coveted shoe which is which is the Nike Air Bo Turf in the gameplay.
Jackson is the seventh running back to be designated a Madden cover athlete, following Eddie George (Madden 2001), Marshall Faulk (Madden 2003), Shaun Alexander (Madden 2007), Peyton Hillis (Madden 12), Adrian Peterson and Barry Sanders (both Madden 25).
The cover's reveal was a few days ago. the Undefeated's Aaron Dodson caught up with Jackson to discuss the Tecmo Bowl days, how Bo Knows came to life as well as his Madden return and more.
What does it mean to you that you are finally an active cover athlete for the game, 35 years after the start of your career?
The idea was in the planning in the background for several years. The timing had to be right for my brand. Working with the Madden people to smooth things out, make sure to cross all the i's, cross all the t's -when we had that done, the rest was just going along with it. I realized that somewhere in my past, I did something right to ensure that I am seen as one of the greatest sportsmen from more than three decades ago. Madden continues to buy Mut 22 coins believe in me to be able to do something similar to this.